May 23, 2011 § Leave a comment
During our distribution and aggregation readings this week the most interesting thing I came across was this paper (Robinson, 2009) on Citemine. Citemine is a social networking marketing mechanism for reviewing research papers. It works much like any other social networking site (SNS) with user likes, dislikes and comments. The creators however discovered that this would be meaningless if there were no repercussions to these interactions. Therefore to submit a research paper you have to stake a portion of your points which you receive when you sign up. You can then make these points back by selling a portion of the papers equity. You purchase a portion of equity by rating the paper you have read – essentially buying a share of the research. A paper is then accepted as of publishable standard if a pre-defined amount of shares are bought. Once this limit is met every time the paper is cited by another research paper each shareholder makes a dividend on their shares. However if the predefined amount is not met then the paper is rejected and the people who have staked shares in the paper lose their points. This creates a two tiered ratings system of both research papers share price and how many points each individual has.
While the theory behind Citemine has been well thought out and looks coherent in an academic paper, the mechanism behind the theory has not succeeded. Citemine is now down, and according to its twitter account, has been so for around 10 months. While the theory behind the site is a perfect example of distribution and aggregation, Citemine seems to have looked over self distribution and aggregation in social media circles. Citemines twitter feed has one post, there are no updates concerning the sites development and it has no followers. There are also no links to Citemine’s twitter feed outside of twitter itself. Also the paper discusses the concept of accountability for users actions within Citemine. While currency does create accountability within Citemine itself, there are no further repercussions in other social circles. Why not create a Citemine application within Linkedin to have Citemines users actions accountable in the real world, in much the same way Farmville is connected to Facebook and other Facebook users can see Farmville repercussions in there news feed. This would also double as effective, targeted marketing for a new and unknown product due to the fact that researchers using Linkedin will almost definetly have connections with other researchers who can then join Citemine.
Robinson, R. (2009) On the Design and Implementation of a Market Mechanism for Peer Review and Publishing [Online] http://nicta.com.au/people/rrobinson/publications/citemine-paper.html [Accessed 22nd May 2011]